|The Devil Rides Out!
But who is this Dark Prince of Sandals and Beards, also known as Tourteufel and El Diablo?
He is 60-year-old Didier "Didi" Senft and, when not haunting the roadsides of the Tour and Giro d'Italia, he lives in Storkow, Germany, where his time is spent inventing record-breaking bikes and guitars and being a professional eccentric.
Didi has been into cycling for many decades, having been an amateur club cyclist in East Germany. He dreamed of being selected to the national team but never made it - becoming a professional sportsman was one of the few ways of getting out of the GDR to see the rest of the world in those days and he wanted to travel, so it wasn't long after the Wall fell that he started travelling around Europe to experience racing. However, Didi is not the sort of personality who would ever be content with remaining just another face in the crowd: after visiting the Tour for the first time in 1992 he decided he'd do something to help liven up the long stretches when spectators are waiting for the peloton to arrive. He says that the devil persona came about due to East German commentators: "They always called the final kilometre of a criterium the Red Devil's Lap. I never saw a red devil, so I became one."
So that was that sorted. Now he purchased a miniscule camper van and, after customising it in his own unique fashion, he set off for the Tour.
A large, bearded German dressed in skin-tight leggings, a cloak and fully-fitted with horns on his head was always going to be noticed fairly quickly, but Didi is one of the world's natural entertainers - he ran up the road after the riders, waved his pitchfork and clowned around, delighting the crowds. Unlike some of the other "characters" who appear along the roads during the Tour, the Devil never has any controversial message he attempts to get across and takes great care to neither endanger anyone nor do anything that might disrupt the race - which meant that very soon he even had a few fans among the riders themselves, who have traditionally taken a rather dim view of any spectator who feels the need to get in the road with them.
Once there he parks up and begins painting the road, a custom far older than the Devil but one that he has made very much his own, taking some 50 litres of white emulsion to every Tour. If you see pitchforks, giant wheels and pictures of bikes painted on the tarmac, you can be certain that he's lurking somewhere nearby. Unlike many road painters, he never includes the names of riders in his designs - he's most certainly not the sort to cast aspersions, as are those who leave messages suggesting that a rider they dislike is doping, and aims to entertain while supporting the sport he loves as a whole rather than limiting himself to backing individual competitors.
What we don't get to see on television is that Didi has become an important part of the Caravan, the cavalcade of trucks and promotional floats that travels around with the Tour and drives each stage a few hours before the race, distributing free gifts such as pens, posters, t-shirts, bidons and baseball caps. He leaps on and off the vehicles, chasing the gift-throwing girls who pretend to be afraid and run away, but not so fast that he can't catch them - at which point, he gets covered in lipstick. It goes without saying that the companies involved in the Caravan love it, because he attracts attention and provides more publicity than the vehicles alone ever could.
|Unlike many of the "characters" who clown around at the
Tour, the Devil has many fans among the riders. Among
them is Andy Schleck, seen here awarding him a medal.
If you've ever been fortunate enough to follow the Tour, you'll know that although it's unique among the world's largest sports events in that it can be watched for free, doing so nevertheless becomes very expensive - there's the cost of more than 3000km-worth of fuel and the food you'll need along the way for a start. Fortunately for the Devil, his celebrity has grown so much that he now receives small payments from various companies that sponsor him, including the car transmission manufacturer LUK whose corporate logo can be seen on his costume and campervan. Other fans at the races donate money to him, as do those who visit his museum at Storkow. Although he still gets around in a camper far smaller than the enormous ones you see parked throughout the Alpine stages (some of them looking more like trains), he's moved up in the world - it's now a shiny, sponsored Volkswagen with a picture of himself on the side.
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