Showing posts with label ITV. Show all posts
Showing posts with label ITV. Show all posts

Tuesday, 24 July 2012

The Cycle Show review

I had great hopes right from the moment this show was announced: after all, ITV4 (the broadcaster) and Century TV (the producers) seem intent on working together to ensure that the channel becomes "the home of cycling on British TV" - Eurosport having lost their claims to that title in the eyes of many cyclists when they decided to drop their coverage of an important stage at the Giro d'Italia this year in favour of motorsport.

Century TV operations director Sharon Fuller says that the show has been in the pipeline for two years, and it shows. Initial impressions were promising: it appears well-polished and the graphics, film quality and sound are excellent - this is a show in a much higher class to some of the cycling programmes that serve as little more than filler on certain cable/satellite stations. Main presenter Graham Little makes a good job of it too; his background in journalism combined with love of cycling (he began his professional career with Irish newspaper The Impartial Reporter and was team leader of the victorious squad at the 2009 Race Around Ireland) means that he is ideally suited to the show.

Co-presenter Rob Hayles hosted a segment filmed on Box Hill, the biggest climb on the Olympic road race course and a route familiar to many British cyclists. This also proved successful - while not imparting a great deal of information about the hill, hill climbing technique or the many races that have taken place there, there should always be space in any cycling show for the glorious sight of a peloton gaining altitude. The non-stop, low-volume background music throughout the segment was vaguely irritating, but that may be down to personal preference rather than anything else: for me, the most fitting soundtrack to cycling is screaming 900bpm splittercore techno; if you prefer relatively sedate generic rock (and most people do) you probably didn't even notice it. Meanwhile, we saw very little of Anna Glowinski, who only really appeared in the taster section for next week's show - I suspect that since each episode is only half and hour long (22 minutes with adverts), Glowinski and Hayles will have their time in the spotlight on alternative weeks.

The Cycle Show promises a heady brew of road cycling, MTB, BMX, commuting, leisure cycling, race coverage, bike and kit reviews, maintenance, safety, trivia and - most importantly, for many - "balanced coverage of women's cycling," the latter being especially welcome since women's cycling receives precious little coverage elsewhere. In episode one we were limited to the Box Hill segment and a short piece on cycling in cities (which was all good, practical advice; some viewers will doubtless take issue with guest and Team UK Youth owner Nigel Mansell's insistence that we should all wear helmets, but the issue is so contentious and emotive that it's not really worth discussing until somebody comes up with solid data either in favour or against); however, this being the first episode of a new series, much of the show was given over to introductory material - we'll see how things pan out in the coming weeks and whether it really is going to become the first show to give women's cycling the attention it so deserves, perhaps even put it on an equal footing with men's cycling.

Highlights
Graeme Obree, as ever, was interesting, impressive, likable, animated and articulate. The man truly is a national treasure and a genius in the best "pottering about in the garden shed" tradition; his willingness to show off his new record-attempt bike "Beastie" in these times when the big bike companies' R&D departments keep new machines under tighter wraps than Lockheed Martin's latest Skunk Works  stealth project was as refreshing. The bike, and the man himself, are fascinating.

The third guest was the very venerable Gary Fisher, one of the men credited as inventor of the mountain bike (and certainly one of the most important figures in its development from clunker to modern hi-tech thoroughbred. Fisher got to say little, giving the impression that he'd been included at the last moment simply due to being in London at the time, but his obvious admiration for Obree and the Scotsman's achievements was a highlight of the show - as was his very remarkable facial hair. The Rollapaluza roller sprint - in which Obree and Fisher went head-to-head on a pair of stationary bikes hooked up to a giant analogue meter - was a lot of fun and should prove a popular feature in future shows, and Century TV have dropped heavy hints that next week's guest Eddy Merkcx will be having a go.

Conclusion
All British cyclists should watch this show - first impressions are extremely promising and it has massive potential to become a uniting force in our sport. Fuller says that "If viewers get behind this series there will be more chance of being able to make a second series, and perhaps a series with one hour per show." They've already been given a massive boost by Bradley Wiggins' Tour success, with predicted viewing figures doubling from 250,000 to half a million overnight and a one-hour format would allow far broader coverage of cycling in general, this would dramatically increase the show's appeal. The only real criticism was the ITV4 continuity announcer talking over the "this show is sponsored by Chain Reaction Cycles" bit at the end of the closing credits - Chain Reaction have stumped up no less than 90% of the production costs and without their backing the show would never have happened, they deserve, therefore, to get their money's worth.

Episode 1 of The Cycle Show is also available on iPlayer and will be repeated at 16:45 on Saturday the 28th of July and at 10:50 on Sunday the 29th (both ITV4). Episode 2 airs at 20:00, Monday the  30th of July.


Early viewing figures have been greater than expected and, as a result, from the 13th of August each episode will be one hour long!


For a specialised listing of all the cycling on British TV over this week, click here.

Tuesday, 27 December 2011

Let's get more bikes on the box!

Following Mark Cavendish's victory in the BBC Sports Person of the Year award - which he won with almost as many votes as all the other candidates combined - it seemed to us that perhaps cycling isn't quite as much a niche sport here in dear old Blighty as we're so often told. In fact, with that and the huge crowds drawn to the Tour of Britain, Sky Rides and other events there really is no reason to doubt that Britain has fallen well and truly in love with cycling.

So, we decided to get in contact with ITV, the channel that shows footage from the Grand Tours and - when we're lucky - highlights from the various other ASO cycle races to which they have British broadcasting rights and see if perhaps they might now be considering showing a bit more.

We wrote:

Dear Sir or Madam,
Many of out here are already extremely thankful to ITV for showing the Tour de France, Giro d'Italia, Vuelta a Espana and Tour of Britain, not least of all because that's just about the only chance we get to see cycling on British television. So thanks for that and keep up the good work.
Last night, when the BBC declared their Sports Personality of the Year Awards, Mark Cavendish - Britain's most successful Tour de France rider ever and the first British World Road Race Champion in nearly 50 years - scored no less that 49.47% of the total votes, beating runner-up Darren Clarke (a golfer) by 169,152 to 42,188 - in other words, by 126,964 votes.
Cycling's a niche sport in Britain, right? Yet the combined total of the votes received by the nine runners-up came to 172,807 - just 3,655 (0.53%) more than Cav won alone.
So I learned recently that you guys also have the rights to broadcast several other Amaury Sports events, including some of the most famous races in the world such as the legendary Paris-Roubaix, for which you showed highlights in 2011. Now that cycling is so obviously becoming a hugely popular sport in Britain, do you have any plans to show more complete race coverage - even more races - in the future?
Britain loves cycling - there's no longer any doubt
(image credit: Emperley3 CC BY-SA 2.0)
ITV have replied. They said:
 Thank you for your email regarding Cycling on ITV


I can confirm that your comments have been noted here at ITV Viewer Services.


We have no plans in our current schedule however all our schedules are subject to change


Many thanks for taking the time to contact us here at ITV as we always welcome viewers feedback


If we can be of any further assistance please do not hesitate to contact us


Kind Regards


Ann
ITV VIEWER SERVICES  
So it seems that even though cycling's popularity has now been improving in Britain for many years and a British rider is World Champion, we're still not going to see any more of our beloved sport on the box. However, they do say comments are noted - we doubt they are in any meaningful way, but if enough people take the time to contact the broadcaster and ask the same thing, who knows what might happen? You can email them at viewerservices@itv.com (other contact details here). Feel free to copy and paste our original email if you're short on time.

ITV already have the rights - we just need to persuade them they'll also have an audience.