New backer for Holland Ladies' Tour

Organisers of the Holland Ladies' Tour - among the most prestigious European women's cycling events now that the Giro Donne is the sole surviving women's Grand Tour - have revealed that they're successfully recruited a new main sponsor.

Chairman Marten de Lange announced at the end of January this year that the race had been temporarily suspended due to financial difficulties. However, around four weeks later he was able to confirm that the race would go ahead after other sponsors agreed to provide more backing, but that it would have to be a more "economical" event. "It would be a shame if this race was to disappear, especially now that it offers such a perfect prelude towards the world championship in Limburg one a week later," he said. "We are still negotiating with a potential sponsor. If that happens, we can make the race as good as previous years - which is what the successful women of Dutch cycling deserve."

The new backer, Brainwash, is a chain of hairdressers that will already be familiar to many fans, having maintained links to women's cycling for some years - it previously sponsored its own Brainwash team before becoming co-sponsor of the Rabobank Women's team. However, company managers had let it be known when the team closed that they remained keen to continue their support and presence in the sport: that they have now extended it is a promising sign that they've found the returns satisfactory. In difficult economic times that have seen numerous races and teams vanish due to financial problems, this goes a long way to encouraging other firms to become involved.

The race, which has been won in the past by such illustrious names as Leontien van Moorsel, Petra Rossner, Kristin Armstrong and new Olympic champion Marianne Vos, is due to take part between the 4th and 9th of September and will now become known as the Brainwash Women's Tour.

Holland Ladies' Tour will go ahead

The 2012 Holland Ladies' Tour will go ahead, it has been confirmed. Race chairman Marten de Lange says that a new sponsor has yet to found after a main financial backer withdrew support, but other sponsors have agreed to contribute extra; allowing organisers to run a more "economical" event.

"It would be a shame if this race was to disappear, especially now that it offers such a perfect prelude towards the world championship in Limburg one a week later," says de Lange. "We are still negotiating with a potential sponsor. If that happens, we can make the race as good as previous years - which is what the successful women of Dutch cycling deserve.''

Holland Ladies' Tour suspended

Just when we think things are looking up for women's cycling, a new disaster - the organisation behind one of the sport's premier events, the Holland Ladies' Tour, has announced that it has been forced to temporarily suspend preparations for the 2012 edition due to lack of sponsorship.

Chairman of the organisation Marten de Lange says, "We need a miracle for the race to go ahead at this late stage, but we will continue to look for one. However, the towns that would have been hosting stages need to be aware that there are uncertainties."

It is understood that a main sponsor has pulled out and several smaller firms have also withdrawn their support from the race, which was due to start on the 4th of September and would have provided a rehearsal for the 2012 World Championships. Women's cycling has had a tough time of it in recent years with many races being brought to a halt for the same reason, among them some of the sport's greatest events such as the Women's Tour de France. Several teams have also closed after loss of financial backing.

Women's races are unable to generate attendance figure rivaling those of men's races for a number of reasons - a general feeling that they are somehow less exciting (not helped by certain UCI figures), lack of exposure on TV and in the press and other factors - which has the effect of convincing sponsors that they're not getting value for the money they put in. This means the sport has always lived hand-to-mouth on budgets that are miniscule compared to men's racing; but the problem becomes worse each time an event is forced to close, as racing is what generates exposure - thus the problem fuels itself. It's a tragedy when any race comes to an end, but the damage done is far greater in women's cycling - especially when it's a race as prestigious and important as this one.

Dutch start for 2015 Vuelta?

Dutch race organiser Jos Vaessen and the organisers of the Vuelta a Espana will discuss the prospect of the 2015 event starting in the Netherlands, says Wielerland.nl.

If it goes ahead, the first weekend would be spent in Groningen, Friesland and Drenthe, the heartlands of Dutch cycling where the sport enjoys enormous popularity.