Maxifuel - "the UK’s preferred endurance brand from sport nutrition experts Maxinutrition," according to the
official press release (I rely on tea and cakes personally, but there you have it*) - has announced that it will be the new sports nutrition partner to the Tour of Britain and the Halfords Tour Series. Financial details have not been revealed, but the manufacturer "will provide amateur riders with individually-tailored nutritional support to complement their lifestyle, training and racing schedules as well as support professional participants and race enthusiasts through sampling opportunities at the various events."
"I’d like to welcome Maxifuel to The Tour family of events, and we look forward to working together in what is a very important year for British sport," says Tour director Mick Bennet. "I am sure spectators and our Tour Ride participants will be looking forward to exploring Maxifuel’s range of products with the aim of helping them to improve their performance."
*I also don't win very many races.
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