|(image credit: Sigma Sport)|
IG, a British company in the financial services sector, is listed on the London Stock Exchange and FTSE-250 indices. The organisation began sponsoring Team Sky at the start of 2011 and has increased its support for cycling over the course of the year, expressing a wish to become "much more than just a logo on the Team Sky kit." To date, they have sponsored the leader's jersey at the Tour of Britain, the Rapha Cycle Club (a mobile cafe, display area and retail space that has proved very successful in bringing people with little previous interest in cycling to races) and three stages at the Tour Down Under. In addition, they worked with Opta to create the IG Markets Pro-Cycling Index, an online service considered by many to be a more accurate representation of rider ability than the UCO rankings system and provided assistance to the Smithfield Nocturne, an event that brings competitive cycling to inner city communities and is highly likely to produce the British champions of the future.